I am Sushil Kanda, A Serial Entrepreneur; is going to tell you about online business, about which you all may reading since long.
First of all, I would like to inform you that I am into online selling business from 1998 or to be more precise since 2001. I worked very hard in those days. I used to surf the internet on dial-up connection 12-15 hours daily to find out the way to sell my first product online.
I visited many online websites, do massive research to sell online. But remain unsuccessful to attract or even reach target prospects.Many times my internet connection was suspended by the service provider due to non-payment. Then My father paid all telecom dues & asked me to start a decent job, but I always replied, Just gave me one more chance and so on. My parents prayed a lot for my success, But success was always running one step ahead of me on those days. I wanted to share one funny thing I was known as "Internet Boy" in those days in society because people always found me stick to the Internet all the time.
Later on, When I analysed, I have found so many reasons behind that failure. At that time, there was no medium to target audience reach, geographic marketing strategy, social media strategy & even I have no high online advertisement budget.
There was one more important aspect of the failure was, people had no faith on online purchasing because companies demand payment in advance, so the people remain afraid of fraud & the companies did not provide any unconditional money back guarantee on their products.
In 2002, I started web hosting & website development company. I with my team created many local & international sites and so on. I always tried to give happy moments to my customers in rewards they referred my services to others.
In the year 2005, I gave up my efforts for second business in new Mobile VAS telecom business & started baby steps towards successful enterpreneurship and In fact, lots of companies came in online business between 2001 to 2009, but only a few of them remains successful for longtime. But I focused my eyes on finding new products & strategies to sell online products in these day too.
Later On, In 2009 I have noticed, there was the boom started in eCommerce market in India due to mobile penetration & the entry of online marketing company, Flipkart, in the Indian market which was launched as on 5th Sep, 2007 to sell online books. The company entirely changed the mode of operation in the online selling business.
The first & the principal reason for the success of e-commerce in India is due to COD (Cash on Delivery). Now the customers start making payments after getting their products at home or office.
The another significant change was Easy Returns. You are now free to replace or even return the product if you feel the quality of the product is not up to your expectation or any other reason.
You can return the product within 10-30 days, without assigning any reason. There will be no question or objection from the company.
The next important reason for success was unconditional 30 days money back guarantee. Any product you return to the company, you will get 100% of your money back within 7-10 days in your bank account/Wallet without any deduction.
In offline or traditional purchasing, will you get this kind of facilities, I think you will never, Is'not.
Today besides Flipkart, big E-commerce marketplaces like Amazon, Snapdeal and Paytm are doing good business across the world.
You will find world renowned company Adidas is joining hands in the online advertising, leaving aside the traditional TV & paper publicity.
Also, Social media marketing was rocking from last many years throughout the world. Today, Brands are most likely to engage their customers and find new customers through social media marketing like Facebook, Instagram, Whatsapp & Twitter, etc.
People are also selling their private label products to local & national market with social media marketing nowadays.
The online sale means you can buy private label products from a wholesaler without brand or with your brand and sell those products on Facebook, Instagram, Whatsapp and online marketplace like Amazon, Flipkart, Snapdeal & Paytm on your price for part time full time even from your home.
Millennials like you are earning huge profits in these days by selling branded and non-branded products online on social media to their friends, relatives and new customers.
Now there is a burning question. Just try to realise that as on date what are you & what are you doing? And the big second issue is that what do you want to do & what can you do?
Do you want to start your career in online selling under professional guidelines? I am here to guide you all the secrets formulas with latest techniques to sell online for success, As I want to see you as A Successful Business Person this year.